People are the Most Important Product in the World


Baby 12 hours after birth, Photo by John E Tanner

Baby 12 hours after birth, Photo by John E Tanner

If all the people in the world suddenly disappeared except you, all the money and inventions in the world would suddenly have no value.  Money would be useless, because there is no one to spend it with.  Things of themselves have no value without people.  Therefore, the most important product created in the world is human beings.

We get way too involved with the creation of “things” to the extent we miss this crucial fact.  That everything we value in life revolves around people and how these “things” we create affect HOW PEOPLE FEEL.  If people are therefore the most valuable product on Earth, then their creation and nurture are the most important operations on Earth.  Everything else should and is only be an appendage to that task.

Newborn Baby's foot, Photo by John E Tanner

Newborn Baby’s foot, Photo by John E Tanner

I have seen too many managers miss this concept by segregating employees and customers as different breeds of humans. Too many businesses and executives value “things” above human beings.

In order to be great manager, you have to have the unshakeable core value that people are more valuable than any other product in the world.  This will not only control how you make decisions, but it will affect every word you say.

Employees recognize those who have this core value and those who do not.  They will only follow those who have it.  Let me give an example of a great manager who had this core value, had it tested, and lived up to it.

Great Manager Ross Perot

Great Manager Ross Perot

Ross Perot is a business man who lives this concept. In December of 1978 two of his executives were taken as political prisoners in Iran during a government over throw. Ross Perot mounted a private military rescue mission and went personally to extricate them from prison.  This is a man who has millions of dollars, yet he risks everything for two employees. The rescue was very dangerous and encountered resistance, but it was successful, and the team made it back into Turkey alive.

In a world where many would have shed a tear, then picked up the phone and called a recruiter to replace them, Ross stepped up to live by a core value he was true to.

So, what made Ross be this type of human?  Here is something he said in an interview many years ago.

“Before I left for Iran, I visited my mother who was dying of cancer. I explained the situation to her, and that two of my men had been falsely arrested and jailed. She looked me squarly in the eye and said, “Ross, these are your men. You sent them over there and it’s your obligation to get them out.”

Who was responsible for training Ross to be this type of person?  Who nurtured, molded, and created the body who became Ross Perot from her own?

His Mother, Lulu May (Ray) Perot,  April 15, 1897 – April 3, 1979.

Its about the people!

John E Tanner



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